Binance, a well-known cryptocurrency exchange, has teamed up with The Weeknd to become the official sponsor of the singer’s “After Hours Til Dawn” tour.
The US leg of the tour will be sponsored by Binance, while the rest of the tour will be sponsored by Binance.
Yi He, the co-founder of Binance said, “We are excited to be an exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with crypto in a new avenue.”
The tour, which kicks off on July 8, will be the first in the world to use Web3 to improve the fan experience.
In collaboration with HXOUSE, a think-center and community incubator for creative businesses, Binance will develop a special NFT collection for the trip.
There will also be co-branded tour goods available. Attendees’ virtual ticket stubs will get them access to commemorative NFTs, which will provide them with unique fan experiences.
As part of this collaboration, Binance will donate $2 million to The Weeknd’s XO Humanitarian Fund, which he established earlier this year.
Moreover, The Weeknd and Binance have collaborated to develop a special NFT collection, with 5% of proceeds going to the humanitarian fund.
“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge,” said The Weeknd.
“It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.”
