In the universe of The Boys, Vought International is the massive and sinister corporation that both employs the superhero group known as The Seven and is responsible for there being superheroes at all. Homelander is the leader of The Seven and while his public face is that of a staunch defender of the American way in the vein of Superman, his private side is that of a sadistic psychopath who knows he’s the most powerful being on earth.
In order to stay in The Boys universe for the announcement, the Vought International account tweeted out the cover of the fictional magazine V-PLE with Homelander’s face emblazoned across the front, along with the announcement that he is the sexiest hero alive. Underneath the announcement was the caption, “a saint of a man. You’re welcome.” Apparently continuing to stay in-universe, The Boys’ official Twitter account soon tweeted its own version of the cover, along with the caption, “fixed that for ya mates.”
The message seemed meant to be from Billy Butcher, the series’ main ultra-violent protagonist who routinely goes up against The Seven and has an especially large grudge against Homelander. This version of the cover of V-PLE was marked up and drawn on, and a dart was stuck to the middle of Homelander’s picture. Both tweets were a rather obvious play on People Magazine naming Paul Rudd its “Sexiest Man Alive” earlier in the week. Interestingly enough, Rudd plays a superhero himself, as he’s taken on the mantle of Ant-Man in the MCU.
Source: Vought International/Twitter