The CEO of Snap, Evan Spiegel, said on Friday that the company is happy to pay 30 percent to Apple on in-app purchases. Spiegel made these comments in contrast to the ones made by business mogul Barry Diller, who took a dig at Apple for taking 30 percent off-in-app purchases stating that his companies are being ‘overcharged in a disgusting manner’.
Diller made the aforementioned comments the same day Apple CEO Tim Cook is testifying against Epic Games, the parent company of the popular video game Fortnite in a case that focuses on the App Store. According to Spiegel, Apple has been an excellent partner for Snapchat and has also praised the new changes Apple has made to give users more privacy protection.
These privacy changes could have an adverse impact on Snap’s advertising business, but CNBC reports that according to Spiegel, the company is working on a solution that will get its clients to migrate to Apple’s SKAdNetwork. This will enable advertisers to measure the strength of their ads.
Do you think other companies would agree with Snap’s CEO? Share your thoughts down in the comments.
News Source: CNBC
